In the minds of owners of most new businesses, it is a belief that large sums of money is required to support the marketing wheel of the business to promote company brands. Naturally, any business can spend excessive money on marketing, if there is enough money, but for a new business which is just taking off the ground, such lavishness is almost beyond reach. It is therefore essential to plan it ahead and to start with the basic things or alternatively try to introduce a creative and innovative approach to promote business.
One successful approach for a new business to reach potential customers to boost sales is the use of cheap custom designed T-shirts.
Distribution of printed wholesale T-shirts is an effective marketing tool, especially for small scale businesses to achieve many benefits, because custom designed T-shirts perform the task of a walking advertisement and therefore it is a worthwhile exercise to take advantage to see what it can do to the success of the business. Taking the advantage of the stiff competition among several printing services offering massive discounts to customers for bulk orders, it is so easy to buy the required promotional T-shirts almost at half the normal price.
Employees of the organization can wear the Printed T-shirts with custom designs, purchased at such bargained prices or these items can either be distributed through trade events, offer as free promotional materials at public relations events, with the foremost idea of maximizing the exposure of the small business just turning into shape among target audience. This approach as an initial step will help establishing the company position within the industry, although it is a long way to go.
In promoting a start up business with customized t-shirts, keep the following basic guidelines in mind.
1. Use fresh and new ways to create t-shirt designs to introduce the brand.
2. Find ways for customers to repeatedly read about the brand through T-shirts. Example: employees regularly wear them.
3. Design should be simple but creative enough, where the recipient would find it useful.
4. Presentation should be impressive (e.g. with attractive packaging). Also use appropriate occasions to distribute (e.g. major trade shows or events).
Always ensure that the business logo is incorporated in your design. Many people are of the view that incorporating the logo, especially for new businesses is a useless, because people and do not recognize it. It is exactly the reason why the logo should be incorporated to establish a brand, because inclusion helps people to know about the business and gradually start associating with it.
Custom designed low priced T-shirt, enhancing its attraction is an ideal choice as a large scale promotional item. With the right tactics, it will certainly be amazing to realize how effective the marketing strategy would be, at quarter the price of what other big companies would spend towards the same goal.