Decades ago, a main concentration of the middle part of the life of a man was impulse-buying in an inept manner and probably having affection to his youthful secretary. Such habits have taken a dramatic turn today, where men over 40 years are now spending excessive money while on bikes. This trend of getting on their bikes in a big way became popular among British males since Britain started winning the Tour de France and it is much easier than taking up golf. This habit is somewhat harmless and even commendable, though such people may end up shaving their legs and wearing tight sports bottoms, where such behavior may even disclose their religious affiliation.
Men are now becoming more and more concerned about stylish and elegant sports wear and such, sportswear have become a major center of attention during the recent past.
Fabrics used for Sportswear have become more complicated or refined where the characters and outlines are more satisfying with colours and logos less gaudy. This new concern on stylish sportswear includes even running shoes.
Present day fashion designers claim that the changes in the modern lifestyles are the key reason for the emergence of luxury sport wear , which in turn has helped the creation of four-way stretch fabric, having temperature-regulating properties where the wearer feels cool when it is hot and warm when it is cold. These innovations have drastically reduced the time to change for office, travel, socializing or home, where men only need pieces that are appropriate for – and effortless in – shifting between work and leisure activities, but can still be appreciated for their considered style and performance.
There is an ever increasing demand for new types of sportswear that go with all scenarios. In other words, products with enough functionality where one can comfortably cycle to work in it, but still will look cool enough to go out after work. For example, a producer of new sportswear recently produced a blazer with cycling brand that is breathable, shower proof, crease- resistant with fold-back cuffs and collar. Producers are more and more encouraged to introduce such new products, as there is an insatiable craving for such products.
The constantly improving quality and the performance of fabrics coupled with innovative ideas of sportswear designers may make it possible at least theoretically in the near future to sit at the office chair straight from the saddle of the bike, without breaking a sweat, although such feasibility sounds rather unhygienic and will pave the way gradually for the fruition of a nauseating future.